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Embrace The New You

Embrace The New YouEmbrace The New YouEmbrace The New You

It’s not just a brand. It’s a movement.

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Embrace The New You

Embrace The New YouEmbrace The New YouEmbrace The New You

It’s not just a brand. It’s a movement.

Sign Up for Notifications

Our Mission

Our mission is to empower individuals to welcome change, inspire a positive mind, encourage confidence, overcome obstacles & fears, accept every challenge as a stepping stone toward transformation, and to love and

EMBRACE THE NEW YOU! ETNU

About ETNU

My name is Heather Rose and I am the Founder of Embrace The New You (ETNU). My mom has always been my biggest inspiration! She’s a strong, independent woman, who balanced a full-time career, and was always an amazing mom. Almost 8 years ago on October 21, 2017, everything changed. My mom was in a nearly fatal car accident that left her permanently disabled. She suffered multiple serious injuries, along with lasting cognitive and physical challenges that require ongoing therapies and created lifelong limitations.

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ETNU Featured Spotlights

Stories of Strength - Brian Propp, Former NHL Player

Stories of Strength - Brian Propp, Former NHL Player

Stories of Strength - Brian Propp, Former NHL Player

Our Stories of Strength Spotlights are living examples of what it means to rise through adversity and lead with unwavering inner power. These individuals are not defined by what they’ve endured, but by how they’ve chosen to grow through it.

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Shine on Series

Stories of Strength - Brian Propp, Former NHL Player

Stories of Strength - Brian Propp, Former NHL Player

Welcome to the Shine On Series, where we celebrate individuals who radiate resilience, inspire growth, and light the way through their journey.



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Apparel Available Now

Embrace the New You Wristband in Black with yellow lettering.
Black T-shirt with ETNU Sun on chest and large on the back.
Black T-shirt with ETNU Turtle on chest and large on the back.
Black T-shirt with ETNU Butterfly on chest and large on the back.
Black T-shirt with ETNU Sunflower on chest and large on the back.

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