Embrace The New You
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Golden turtle with 13, Z, flower, sun. Embrace the New You, strength, growth, transformation.

About ETNU

 On October 21, 2017, my mom was in an almost fatal motor vehicle accident which left her permanently disabled.  After watching the strength it took her to keep going, I was inspired by her resilience, determination and the mantra & mindset she adopted, “Embrace The New You”. 

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"Your life does not get better by chance. It gets better by change."


Jim Rohn

This inspired me to start a movement to make a difference & help others. Embrace the New You (ETNU) was created to build a community where every story matters—where voices are heard, struggles are honored, and triumphs are celebrated.


To honor this new chapter, my mom designed her very first tattoo—deeply personal and symbolic. Anchoring the design are two powerful symbols: the Sun and the Turtle.


The Sun represents new beginnings, hope, light, growth, and the endless cycle of renewal. The Turtle symbolizes resilience, perseverance, endurance, and the quiet inner strength it takes to begin again—no matter how long the journey.


No matter your journey—whether shaped by trauma or adversity, a bold new beginning, self-discovery, or the awakening of inner strength—you belong here.
You are part of the ETNU Movement – to inspire, empower & unite
It’s time to Embrace the New You.

The Meaning Behind Our Icons

Sun image. Embrace the New You, new beginnings, positive energy, growth, light, renewal.

Sun

Phoenix

Phoenix

The Sun represents new beginnings, looking at the brighter side of things, positive energy, light, growth, and the endless cycle of renewal.

Phoenix image. Embrace the New You, transformation, rebirth, empowerment, overcoming adversity.

Phoenix

Phoenix

Phoenix

The Phoenix stands for transformation, rebirth, power, overcoming adversity, and embracing your empowered self after struggle. 

 

Turtle image. Embrace the New You, resilience, perseverance, endurance, inner strength.

Turtle

Phoenix

Butterfly

The Turtle symbolizes resilience, perseverance, endurance, & the quiet inner strength it takes to begin again. 

Butterfly image. Embrace the New You, metamorphosis, freedom, beauty, delicate strength.

Butterfly

Butterfly

Butterfly

The Butterfy represents metamorphosis, freedom, beauty, & delicate strength.  It's about finding your wings & being comfortable in your new skin. 

  

Sunflower image. Embrace the New You, happiness, positivity, self-confidence, uniqueness.

Sunflower

Butterfly

Sunflower

 The Sunflower symbolizes happiness, loyalty, positivity, & self-confidence. It also represents self-acceptance and standing tall in your uniqueness. 

  


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