What does ETNU & its icons mean to you?
EACH OF THE EMBRACE THE NEW YOU SYMBOLS HAVE THE YELLOW OF THE SUN & THE CRACKLE OF THE TURTLE SHELL, AND EACH DESIGN & THE ETNU MANTRA RESONATES DIFFERENTLY WITH EVERY PERSON. THE ETNU SYMBOLS & BRAND UNITE A MULTITUDE OF UNIQUE JOURNEYS INTO ONE MOVEMENT - THE ETNU MOVEMENT
The Meaning Behind Our Icons
Sun
The Sun represents new beginnings, looking at the brighter side of things, positive energy, light, growth, and the endless cycle of renewal.
Phoenix
The Phoenix stands for transformation, rebirth, power, overcoming adversity, and embracing your empowered self after struggle.
Turtle
The Turtle symbolizes resilience, perseverance, endurance, & the quiet inner strength it takes to begin again.
Butterfly
The Butterfy represents metamorphosis, freedom, beauty, & delicate strength. It's about finding your wings & being comfortable in your new skin.
Sunflower
The Sunflower symbolizes happiness, loyalty, positivity, & self-confidence. It also represents self-acceptance and standing tall in your uniqueness.
Rob S
The Embrace The New You Movement
Mark Klecka
"The Phoenix because at a certain point I felt like I was flying. I felt free. I was soaring. Once I knew who I was my life changed."
Norma Mladineo
"The Sun is fantastic. The Sun signifies a new day. Every day is a new gift. Every day is a new opportunity."
Jade Dockery
"The Turtle because a turtle is naturally slow so if you compare it to me, now I am slow to anger, slow to wrath, slow to be confrontational, and who doesn't love a turtle?"
Theresa Hendry
"The Butterfly because a lot of people looked at me as the caterpillar. I was viewed that I can't do much, aspire to much. But if they see me now, I am the Butterfly."
Brian Propp
"The Butterfly represents a new life. I should have died. New hope for life inspired me."
Ali Reeder
"The Turtle design resonates most with me because the turtle is slow and steady. They are adaptable and resilient."
Patrick Leipziger
"The Sun. I believe sunlight of the spirit cleanses our soul, and sometimes we need to remove the things that block us from the sunlight."
Shannon'Alise
"The Phoenix because it is a symbol of healing trauma. I have a clean slate. Started over with a new foundation. Reborn, Death & rebirth. Constant transformation"
Felix Conde
"The Phoenix resonates with me most because my life is about dying, surviving, rebirth, challenging death and coming back to life."
Veronica Lozano
"The Butterfly because I needed to start living again and I am free again. I blossom like a butterfly in the process."
Chase Clement
"The turtle - a turtle has a shell on its back and its safe and lives forever. They are strong & calm and slow and & steady. And I feel like i am a lot more like that now. The shell is like my guardian angel."
Bill Lewis
"I would have to say the Phoenix, as there is something about rising from the ashes that resonates with me. You can make the case that people who have ETNU have risen from the ashes in whatever event they have gone through."
Mark Sturdivant
"The Sun. It always rises. No matter how dark the night gets, the sun always comes back. It reminds us that even after our darkest moments, there’s always a new beginning waiting.
It shines even when we can’t see it. On cloudy or stormy days, the sun is still there — just hidden. That’s like our inner strength or potential. Even when we don’t feel strong, it’s still inside us, waiting to break through.
It gives life and warmth. It fuels growth, warms the cold, and helps things bloom. Your light, kindness, and energy can impact others.
The sun shines its light on all. Shine your light!"
