About ETNU
On October 21, 2017, my mom was in an almost fatal motor vehicle accident which left her permanently disabled. After watching the strength it took her to keep going, I was inspired by her resilience, determination and the mantra & mindset she adopted, “Embrace The New You”.
Jim Rohn
This inspired me to start a Movement to make a difference & help others. Embrace the New You (ETNU) was created to build a community where every story matters—where voices are heard, struggles are honored, and triumphs are celebrated.
To honor this new chapter of my mom's life, she designed her very first tattoo—deeply personal and symbolic. Anchoring the design are two powerful symbols: the Sun and the Turtle.
The Sun represents new beginnings, hope, light, growth, and the endless cycle of renewal. The Turtle symbolizes resilience, perseverance, endurance, and the quiet inner strength it takes to begin again—no matter how long the journey.
No matter your Journey—whether shaped by trauma or adversity, a bold new beginning, self-discovery, or the awakening of inner strength—you belong here.
You are part of the ETNU Movement – to inspire, empower & unite.
It’s time to Embrace the New You.
The Meaning Behind Our Icons
Sun
The Sun represents new beginnings, looking at the brighter side of things, positive energy, light, growth, and the endless cycle of renewal.
Phoenix
The Phoenix stands for transformation, rebirth, power, overcoming adversity, and embracing your empowered self after struggle.
Turtle
The Turtle symbolizes resilience, perseverance, endurance, & the quiet inner strength it takes to begin again.
Butterfly
The Butterfy represents metamorphosis, freedom, beauty, & delicate strength. It's about finding your wings & being comfortable in your new skin.
Sunflower
The Sunflower symbolizes happiness, loyalty, positivity, & self-confidence. It also represents self-acceptance and standing tall in your uniqueness.